Digital graphic announcing the name change to Fresh Focus with the Fresh Focus logo.

Beyond Foam: Fresh Focus’s Evolution into Comprehensive Property Solutions

As we approach the dawn of a new year, Fresh Foam is excited to announce a significant upgrade that marks a pivotal moment in our journey. While our roots were firmly planted in revolutionizing trash chute cleaning with our no-rinse cleaning foam, we’ve evolved far beyond that niche. We’ve transitioned from a specialized service provider to a full-scale property maintenance partner, and we’re thrilled to unveil our new business name and expanded suite of services. We are Fresh Focus.

The Evolution: Beyond Fresh Foam

The decision to upgrade, not rebrand, stems from our commitment to honoring our history while embracing growth. Fresh Foam, born from the innovation of no-rinse cleaning foam primarily for the cleaning of trash chutes, has become synonymous with excellence in cleaning and deodorizing. However, as our range of services expanded to better serve our customers, we found ourselves outgrowing the limitations of the name.

The term ‘upgrade’ encapsulates our journey—moving beyond our origins while enhancing our offerings. Fresh Focus emerged not just as a cleaning company but as a comprehensive property maintenance solution provider, prompting the decision to upgrade our name.

More Than Just a Team

Fresh Focus’s evolution extends beyond the confines of trash chute cleaning. The company now offers an array of services, including cleaning and deodorization of trash chutes, compactors, elevators, carpet and tile, dog parks, deep cleaning of trash compactor rooms, repair of trash chute drawers, and more. This diversified approach showcases our commitment to holistic solutions for maintaining commercial buildings and multi-tenant properties.

What truly sets Fresh Focus apart is our dedicated team. Consisting of individuals who undergo rigorous training and obtain certifications, our team is the backbone of our success. While many companies talk about their culture, we prefer to let our team’s spirit and camaraderie speak for itself. It’s not just a culture; it’s a way of working that brings a smile to our clients’ faces.

Redefining Convenience

As the company transitions to its new identity, it’s important to note that while the name and logo are changing, the exceptional service, care, and communication customers have come to expect will remain unchanged. Fresh Focus is not just a rebrand; it’s a strategic move to align with the company’s growth and evolution. The fresh name signifies a new chapter as we step into the year 2024, leaving behind the perception of being solely a trash chute cleaning company and emerging as industry leaders in a myriad of services.

A key element that distinguishes Fresh Focus is our proactive scheduling approach. Unlike the traditional model where clients must remember to reach out for services, Fresh Focus takes the initiative. With our unique system, we will continue to reach out to our customers in advance of their scheduled service date. This ensures that clients don’t have to worry about coordinating schedules or remembering to book appointments – Fresh Focus takes care of it all.

A New Chapter: Same Excellence, Fresh Perspective

As we roll into 2024, Fresh Focus is ready to embrace a new chapter. Our commitment to delivering exceptional service, care, and communication remains unwavering. While our name and logo may change, the heart of Fresh Focus stays the same – dedicated to being the best in the industry.

With a team that goes above and beyond, a diverse service portfolio, and a proactive approach to scheduling, Fresh Focus is poised to redefine standards in the industry and become the go-to partner for property maintenance from New York City to Washington, D.C. We’re not just cleaning trash chutes; we’re elevating the standard in commercial property maintenance. Join us on this exciting journey as we redefine excellence, one property at a time.